I've spent my career figuring out how businesses can work better.
I'm Robin Echeverria, founder of Ignite Organizational Consulting. I help established businesses in Northern Kentucky and Greater Cincinnati, and eCommerce brands nationwide, find what's getting in the way and fix it.
Based in Covington, KY · In person or online
MY STORY
I learned how businesses work by helping one grow.
In 2012, I joined Snow Commerce as its first employee. Over the next 12 years, I helped it grow from a startup into a 110-person eCommerce company, moving from project manager to VP of Client Services and serving on the executive leadership team through its acquisition by Printful in 2023.
My teams built and ran direct-to-consumer eCommerce programs for brands including NBCUniversal, Paramount, Disney, Microsoft and MiLB: branded storefronts, marketplaces, merchandising, product development and marketing, all held to demanding brand standards.
Growth taught me where friction hides. Processes that worked for a small team stopped working for a bigger one. Handoffs got dropped, ownership blurred, and tools no longer fit the way people actually worked. Much of my job became finding those problems and fixing them: standardizing how work moved, clarifying who owned what and giving teams better visibility.
I started Ignite in 2024 because small businesses run into the same friction, usually with fewer people and less time to sort it out. I wanted to bring what I'd learned directly to owners, with no layers in between.
EXPERIENCE AT A GLANCE
Twelve years of growth, from the inside.
12 years
at Snow Commerce, from first employee to VP of Client Services
110 people
the size Snow Commerce grew to from a startup, before its acquisition by Printful in 2023
30+
program managers, marketers and product analysts led across cross-functional teams
95%
client retention across the enterprise eCommerce programs my teams managed
STILL DOING THE WORK
I'm not advising from the sidelines.
What I bring to clients isn't theory. It's the work I'm doing right now.
Working with owners
I work directly with owners and their teams, most recently a youth sports organization and a growing eCommerce company, to untangle processes, clarify ownership, build better measures and get more from the tools they already pay for.
eCommerce programs
I still work on licensed and branded eCommerce programs, covering strategy, storefronts and customer experience, merchandising, assortment, product development, SEO and performance reviews.
Running my own shop
I own and run Ignite Gift Co., a personalized gift business selling on Etsy. I develop and price the products, write the listings, manage print-on-demand partners and decide where limited time and money go. They're the same tradeoffs my clients make.
HOW I WORK
What working with me looks like.
You work with me. From the first conversation through implementation.
Problem first. I start by understanding what's actually getting in the way, not with a solution already in mind.
What you already have. I look at your current processes and tools before recommending anything new.
Technology where it helps. I use AI, automation and new tools when they genuinely make the solution better, not because they're new.
Built for your people. A solution has to work for the people using it, whatever their comfort with technology.
Practical over complicated. An improvement people actually use beats an impressive one they don't.
When a project needs specialized skills, I bring in trusted partners and stay accountable for the result.
LET'S TALK
Let's find what's slowing your business down.
Book a Business Opportunity Assessment and leave with a short, practical roadmap of what's worth fixing first.